Brand strategy · Marketing Nelago Imbili
An emerging brand strategist who combines consumer understanding, creative problem-solving and business insight to develop meaningful brand experiences.
I'm Nelago, a postgraduate marketing student at the University of Cape Town with a background in Strategic Brand Management. My interest in business began with Economics and Business Studies at school, while creativity and curiosity drew me towards marketing. I enjoy questioning assumptions, understanding people and finding opportunities to improve their experiences. I'm looking to bring that perspective to a corporate marketing team or creative agency.
Three experiences that shaped how I approach people, problems and possibilities.
Financial advisers faced administrative workloads that reduced client-facing time.
Helped unpack business challenges, identify customer needs and shape CRM functionality and customer journeys.
Our team, AⁿU, developed an AI-enabled CRM prototype and secured third place.
Approximately 20 speakers required coordination across a three-day energy conference.
Managed communications and schedule changes, including independently locating a speaker's PA to resolve a last-minute change.
Helped keep speaker coordination running despite unexpected disruptions.
Traditional representations of family risk overlooking diverse households and accessibility needs.
Originated an inclusive-family campaign direction, questioning whose experiences brands represent.
The group adopted this direction for its integrated marketing campaign.
An evolving mix of creativity, business thinking and hands-on experience.
World Challenge, Nepal — School construction and community engagement.
BCom Strategic Brand Management, Vega.
Research proposal exploring AI marketing, Gen Z and ethical concerns.
Speaker Coordinator, Rich Africa Consultancy; Bank Windhoek Career Starter Week.
Postgraduate Diploma in Marketing, UCT; AfriHack third-place achievement.
Let's talk about what meaningful brand experiences could look like.